The New Music Business with Ari Herstand cover image

How Partisan Records Markets Artists

The New Music Business with Ari Herstand

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Resurgence of a Band: From Disbandment to Viral Success

This chapter explores the journey of a music band from their disbandment to a significant resurgence following the release of a debut album. It highlights the role of user-generated content in revitalizing their career, the impact of platforms like YouTube and TikTok on their popularity, and the growing importance of organic engagement over traditional promotional strategies. The discussion also delves into the contrasting methodologies of independent and major labels in artist promotion, emphasizing the significance of artistic integrity and audience connection.

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