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Ep. 362: First Lite and the Cosmos

The MeatEater Podcast

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The Secret Sauce of Merino Wool

Kenton started out with just marino wool base layers. The secret sauce was the fact that kenton threw a bunch of research and, tying people together, figured out how to print on merino intricate patterns. "We learned that we were so limited in regard to our marketing budget," he says.

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