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#592 - Richard Shotton - 8 Fascinating Psychological Biases
Modern Wisdom
How to Reduce Waits at Security at London Heathrow
Ogilvy helped reduce complaints of wait times at London Heathrow. The airport tried to reduce the wait but found it wasn't really possible. Instead they sent passengers on a six-minute walk, zigzag, and cross the airport. So by the time they got to the baggage carousel there was only a minute wait.
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