Paranoia in a Capitalist Age

This chapter explores the nature of paranoia in the 21st century, linking it to conspiracy theories and societal crises such as economic downturns and pandemics. It examines how cultural and psychological responses to power imbalances shape collective paranoia, while also addressing the implications of consumer capitalism on individual psyche. Additionally, the chapter highlights the role of psychometry in marketing, shedding light on how psychological states are quantified and exploited in consumer culture.