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The Challenger Brand Cleaning Up Home Care
On Brand with ALF & Rory Sutherland
RFVassents: A Solution to Concentrate
RFVassents has launched a range of new products in the cleaning spray space. They include effervescent tablets that you add tap water at home and keep refilling same bottle. The company also uses stickers to encourage people to put them on things, even if they don't want it. 'If you can find a way of using stickers and effervescence, you will absolutely transfer all your competition,' says RFVassents' chief executive David Hoyle.
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