OnBD with ALF cover image

The Challenger Brand Cleaning Up Home Care

OnBD with ALF

00:00

RFVassents: A Solution to Concentrate

RFVassents has launched a range of new products in the cleaning spray space. They include effervescent tablets that you add tap water at home and keep refilling same bottle. The company also uses stickers to encourage people to put them on things, even if they don't want it. 'If you can find a way of using stickers and effervescence, you will absolutely transfer all your competition,' says RFVassents' chief executive David Hoyle.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app