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The Language of Business, It Really Is Not Just a Cute Reframe, Right?
The language of business has been created by reinforced by defined by white men who have colonized the world. And they have sort of defined business in terms that are domineering and that are based on conquest and hierarchy and acquisition. That's why I think so many of my clients don't ever feel entirely at home in talking about marketing because we have been taught this language which is not affirming of humanity.