5min chapter

Pacey Performance Podcast cover image

Understanding and evaluating the return on investment from any sports technology with Sam Robertson (Professor at Victoria University)

Pacey Performance Podcast

CHAPTER

The Return Investment

Sportsmail's John Boulden takes a look at how technology is used by football clubs. He asks: 'How do you measure the return investment for these clubs?' The answer, he says, should not be directed at manufacturers but to club owners. There are other areas of validity as well in terms of accuracy and value. But i would say that across the board, it could be a hell of a lot better.

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