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Jay Livingston (Shake Shack) | How Storytelling is Crucial to Brand Building

The CMO Podcast

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How to Keep Your Brand Consistent as You Expand

How do you keep it all consistent? Great brands are creative, but they're also consistent as hell. We have one huge structural advantage to how we decided to build the company, which is we own them all in the US. And then we're in 19 countries now and we license to one licensee per country overseas.

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