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331. Paul Zak — Immersion: The Science of the Extraordinary and the Source of Happiness

The Michael Shermer Show

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Money Ball for Advertising

Michael Wolraich: "It seems so primitive. It's like, uh, like what you're doing is money ball for advertising" He says we need to build our satisfaction with life by having peak immersion experiences in the mundane world. Wolraich said that when people have more of them, it looks like they are more likely to be fully present.

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