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Hollywood's Chinese Challenge
This chapter examines the intricate relationship between Hollywood and China, focusing on the film industry's dependence on and competition with the Chinese market. It addresses the evolving dynamics driven by the rise of China's film industry, the influence of streaming, and the impact of rigorous censorship on American films. Furthermore, it highlights Disney's innovative strategies to build brand loyalty in a culturally diverse landscape while navigating the challenges posed by contrasting cinematic values.