B2B Buying Cycle Breakdown

In this AI marketing podcast episode, Dan Sanchez shares insights from his recent experience at the Breakthrough conference hosted by 6sense. He explores how AI is evolving beyond surface-level features and becoming deeply integrated into SaaS products. Dan reveals what enterprise and mid-market companies are doing with AI, the friction points slowing them down, and how smaller teams can turn that into a competitive advantage. He also introduces 6sense's new Revy AI and reflects on the future of account-based marketing.

My Favorite AI Tools:

• Tella - https://danchez.com/tella
• High Level - https://danchez.com/highlevel
• Zencastr - https://danchez.com/podtools
• n8n - https://danchez.com/n8n

Resources Mentioned:

• 6sense - https://6sense.com
• Revy AI - https://6sense.com
• Suno - https://suno.com
• Buyer Research Report - https://danchez.com/buyerreport
• Mike Kaput’s LinkedIn Post - https://www.linkedin.com/posts/mikekaput_federal-reserve-chair-jerome-powell-just-activity-7391475562416046081-BwuY/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA

Timestamps:

• 00:00 – The Maturing Landscape of AI in SaaS
• 01:30 – Takeaways from the Breakthrough Conference
• 03:00 – Enterprise Advantage: AI for Intent Data & Signals
• 06:00 – Enterprise Bottlenecks: Compliance & IT Limitations
• 08:00 – Why Small Teams Have the Edge
• 11:30 – Revy AI: AI Becomes the UI
• 15:00 – The Future of ABM with AI
• 19:30 – Everyday AI: Custom November Music & Hotel Research
• 21:00 – Sixth Sense Research Report Breakdown
• 23:30 – The Critical Buying Stage & Marketing Implications
• 26:00 – AI’s Impact on the Job Market

Would you like me to move on to the next step and write the newsletter version now?