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$BLUR AIRDROP with Blur's Founder, Pacman

Bankless

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Strategic Token Airdrop Innovations

This chapter explores the strategic planning behind token releases aimed at incentivizing liquidity in the community rather than just trading volume. The discussion includes the design of a multi-round airdrop, emphasizing clear criteria to promote genuine participation and avoid exploitation. Various phases of the airdrop process are analyzed, revealing how these strategies cultivate a robust network effect while maintaining a healthy trading environment.

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