Optimizing Video Visibility and Sitemap Caching

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Learn about the significance of utilizing XML and JSON-LD for videos to be visible in Google search outcomes, including video tag recommendations for sitemap XML and how to handle challenges related to large sitemap files. Get insights on efficient caching of sitemaps and leveraging CDNs to avoid excessive bandwidth costs.

Scott and Wes break down the importance of sitemaps for SEO. They dive into the different file formats, essential fields, and common pitfalls to avoid when creating and submitting your sitemap to search engines.

Show Notes

00:00 Welcome to Syntax!
- New Swag Coming Soon.
- Tolin.ski.
02:09 Brought to you by Sentry.io.
02:39 Sitemaps.
04:36 Why do you need a sitemap?
06:34 Sitemap file formats.
- 08:31 Choosing a file format.
- 09:17 Site map file size limits.
- 10:32 Fully-qualified URLs.
10:50 Fields and metadata.
- 10:58 What fields matter for SEO?
14:20 What to avoid in your sitemap?
- 14:23 Dynamic user pages and account pages.
- 14:43 Parameter-based URLs.
- 16:01 Redirects, duplicates or disallowed pages.
- 16:11 Unlisted pages.
17:07 How do you make a sitemap?
20:06 What to do once you have a sitemap.
- 20:08 Validation.
- 20:20 Submit to search engine.
  - Bing Webmaster Tools.
  - Google Search Console.
- 22:11 Cache them!