Jeff Toister - The Guaranteed Customer Experience: How to Win Customers by Keeping Your Promises
SIMPLE brand With Matt Lyles
00:00
Getting Employees Who Love to Do Whatever It Is
Culture is defined as what people collectively do in an organization. If you're operating around a clear brand promise, it becomes easier to attract employees who are excited about that prime promise. It feels easier to train people on how to execute that brand promise. Everything you're doing reinforces that positive element of the culture.
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