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The Art of Positioning From Indistinguishable to Instantly Recognizable with Rebecca Gunter

The Recognized Authority

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The Biggest Mistake I Made in My Entrepreneurial Journey

I think probably the biggest mistake I ever made was very early in my entrepreneurial journey and I worked in restaurants. No one has a budget for strategy or operations in food. They have a budget for marketing. So because I refuse to call myself a marketing person, refuse to acknowledge that what I was doing was actually marketing because I wanted to be a consultant. That's the hat I wanted to wear. If I had spun myself as a marketer or a branding person, which is what I really was, I probably would have had a less rocky journey of five years of abject failure with that business. But I learned a lot and now I listen and people say, you know, I have

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