Metrics and Strategies for Driving Customer Experience in eCommerce Workflows - with Abhijeet Kumar of Amazon
The AI in Business Podcast
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Navigating Proactive Customer Engagement
This chapter explores the shift from reactive to proactive customer engagement in e-commerce, focusing on the necessity for personalized recommendations tailored to user preferences. It highlights the complexities of balancing personalization with privacy concerns, as well as the diverse thresholds of comfort among customers regarding data sharing. The discussion emphasizes the importance of transparency and responsibility in retail, alongside the challenges of predicting customer behavior and building trust in a data-driven landscape.
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