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334: Cognitive Bias in Life and Investing

Wealth Formula by Buck Joffrey

CHAPTER

What Is the Biggest Cognitive Bias That Harms Wealth Management?

Loss aversion is probably the biggest of all the cognitive biases that harms wealth management. People overwhelmingly care about losses more than they care about games a lot more. Think about losing 10% of your salary per year because you're not taking the right risks. It hits us in our salaries and our jobs and our professional decision making, it's in our lives as well.

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