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How to Adjust the Gross Merchandise Value of an Ecommerce Startup
Ecommerce firms had done this in the past which is when they wanted to show gross merchandise value in their business what we would do is simply get merchants to buy their own stuff. This cycle eventually led to in one of these ecommerce startups a company one of the investors coming and saying listen no you have to stop this practice because we can no longer ignore that this is happening. The idea over here is the gmv itself is adjusted is a metric that is not required to be reportedyou're required to report revenue the revenue itself can be adjusted for certain things a bit like can be adjustedWe work started this community adjusted a bit, basically if i adjust for all my losses i only have