The 70-30 Rule: How to Collect Research and Act on It

Many people don't even act on the research they've done, he says. And that's what so many get wrong. So you might as well prime that discussion or start that discussion off by saying what the next step should be in your opinion. This we talk about a lot. Post stuff on walls. Getting buy-in from stakeholders, product management,. all of this stuff takes a huge amount of time and is one of the incredible challenges of agile way of working.