The Importance of Metrics Driven by Data

We've been exploring this idea of cost per visit with occupier clients trying to understand the combination of real estate expense rent, which is an op-x category. And smart building technology today makes it so much easier to anticipate who's coming into the office and what they're doing when they're there. The small number can unlock the big number, meaning if you make the right investments in that you can enable your people. If I'm trying to create purpose and identity for a group of people who are working together, the frequency in which they come together in the office is a measurement that I can know.