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Rich Barton (Zillow Group) - Empower People with Information

Entrepreneurial Thought Leaders (ETL)

00:00

How Do You Know What Consumers Like?

I think the art is having user empathy. I only do consumer-oriented companies. This is different for B2B companies. You've got to have great science to be able to look at how products are being used and make micro and macro changes as quickly as possible. And that's where the science comes in. We have art and science.

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