3min chapter

The Vergecast cover image

The AI-generated, oddly colored future of art

The Vergecast

CHAPTER

Is There a Pantone Color Book?

There are other color books available. They're just not as popular, like Focal Tone True Match. But it's quite easy to develop these color standards. It's getting everyone else to use and that's the hard part. Jess: Is there a version of this in the digital world? Like as we move toward digital stuff, do hex codes and RGB sliders solve this problem for people who work digitally native? Or are we due for another one of these at some point in the future?

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