Tractor Supply Company: Scaling Success and Strategic Growth

This week we're reprising our November 2022 interview with Hal Lawton, President & CEO of Tractor Supply Co, a truly remarkable retailer that has delivered some of the strongest results of any brand during the past five years.  

We explore Hal's diverse journey from McKinsey, to Home Depot, to eBay, to Macy's and on to Tennesee-based Tractor Supply Company. the nearly 85 year old company that now does over $14.5 billion in annual sales through more than 2,200 stores. We learn about Tractor's "life out here strategy" and the critical distinction between being a lifestyle brand vs. a category focused retailer. We go deep on the strategic benefits of intense customer focus, strong day in and day out execution, and embracing the blur of digital and physical. Hal also underscores the importance of constant reinvention and how Tractor stays one step ahead of the customer by investing in their stores and rapidly evolving their business model.  

But first we preview our Shoptalk plans before diving into our hot-takes on the week in retail news, including what NVDIA's massive valuation growth might mean for retail, Walmart's blockbuster quarter, and yet another private brand launch from Target. Then we marvel at Skechers--one of the OG's of DTC--blowing past the 5,000 store mark on its way to 10,000 global locations!  

About Hal

Hal Lawton has served as President and Chief Executive Officer of Tractor Supply Company since January 2020 and is a member of the Company's Board of Directors. During his tenure at Tractor Supply, Hal has led the Company through a period of unprecedented growth while introducing its Life Out Here strategy to drive sustainable growth.

Previously, Hal served as President of Macy’s from September 2017 to December 2019. As President, he had responsibility for all aspects of the Macy’s brand, including merchandising, marketing, stores, operations, technology and consumer insights and analytics. Prior to that, Hal was Senior Vice President, eBay North America from August 2015 to September 2017. In that role, he oversaw all aspects of eBay’s Americas business unit, including marketing, merchandising, operations, business selling, consumer selling and advertising, as well as global responsibility for shipping, payments, risk and trust. Before joining eBay, Hal spent 10 years in various leadership roles at Home Depot, where he most recently was Senior Vice President for merchandising. Hal was responsible for elevating Home Depot’s Internet business. Prior to that, Hal was an associate principal at McKinsey & Co., providing strategic advice to executive teams in consumer-packaged goods and manufacturing industries.

Hal holds dual bachelor’s degrees in Chemical Engineering and Pulp and Paper Science Technology from North Carolina State University and a Master of Business Administration from the University of Virginia. Hal has served on the board of Sealed Air (NYSE: SEE) since 2019. He serves on the NRF Board of Directors and is a member of the Business Roundtable.

About Us

Steve Dennis is a strategic advisor and keynote speaker focused on growth and innovation, who has also been named one of the world's top retail influencers. He is the bestselling authro of two books: Leaders Leap: Transforming Your Company at the Speed of Disruption and Remarkable Retail: How To Win & Keep Customers in the Age of Disruption. Steve regularly shares his insights in his role as a Forbes senior retail contributor and on social media.

Michael LeBlanc is the president and founder of M.E. LeBlanc & Company Inc, a senior retail advisor, keynote speaker and now, media entrepreneur.  He has been on the front lines of retail industry change for his entire career. 

Michael has delivered keynotes, hosted fire-side discussions and participated worldwide in thought leadership panels, most recently on the main stage in Toronto at Retail Council of Canada’s Retail Marketing conference with leaders from Walmart & Google.  He brings 25+ years of brand/retail/marketing & eCommerce leadership experience with Levi's, Black & Decker, Hudson's Bay, CanWest Media, Pandora Jewellery, The Shopping Channel and Retail Council of Canada to his advisory, speaking and media practice.

Michael produces and hosts a network of leading retail trade podcasts, including the award-winning No.1 independent retail industry podcast in America, Remarkable Retail with his partner, Dallas-based best-selling author Steve Dennis; Canada's top retail industry podcast The Voice of Retail and Canada's top food industry and one of the top Canadian-produced management independent podcasts in the country, The Food Professor with Dr. Sylvain Charlebois from Dalhousie University in Halifax.

Rethink Retail has recognized Michael as one of the top global retail experts for the fourth year in a row, Thinkers 360 has named him on of the Top 50 global thought leaders in retail, RTIH has named him a top 100 global though leader in retail technology and Coresight Research has named Michael a Retail AI Influencer.  If you are a BBQ fan, you can tune into Michael’s cooking show, Last Request BBQ, on YouTube, Instagram, X and yes, TikTok.

Michael is available for keynote presentations helping retailers, brands and retail industry insiders explaining the current state and future of the retail industry in North America and around the world.