Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury
Uncensored CMO
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The Power of Creativity in Advertising Effectiveness
Exploring how creativity drives ROI, the chapter highlights the impact of distinctive assets and quality creative work in ad campaigns. It discusses the correlation between high-rated campaigns like Cadbury and increased market potential, signaling a new era where creativity is key in advertising success. Furthermore, it dives into the challenges of articulating the value of creativity to financial stakeholders and emphasizes the importance of maintaining consistent creativity for long-term brand success.
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