Fruity is our best selling flavor on our site. What people come back and buy on our site actually might not be the flavor that they click on when we present them almost like an online shelf, which is the sort of most realistic comp to a physical shelf. As you move into retail, I also want to ask you about pricing because magic spoon is not the cheapest cereal on the shelves. It looks and tastes like cereal, but you know, it's just not cereal at all.

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