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14min chapter
#84 Secrets to building the largest Honda store in the U.S., Betting big on small brands, 100% commission pay plans, Why leasing took over Florida, Philanthropist disguised as a car dealer? | Rita Case, CEO of Rick Case Auto Group
Car Dealership Guy Podcast
Navigating the Car Affordability Crisis
The chapter delves into the affordability crisis impacting the car industry, contrasting regional differences like the robust market in Fort Lauderdale, South Florida, while preparing for the impending leasing cliff. Insights are shared on strategies to maintain used car supply post-lease returns, challenges of rising car prices, and manufacturers' roles in ensuring market growth and affordability.
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