How to Tell if an Account Is a Bot

There's some manual heuristics like markers that are able to, that will illuminate whether or not an account is fake. We look at the semantics of the account and basically that's just me using a fancy word for looking at the content. Another thing that you can do is look at the numbers related to how many followers it has versus who it's following. And so we face a challenge in terms of detection and identification because the data and the way that the bots act constantly moves forward every day.