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Tracy Chan on Twitch Music, Helping Artists Monetize, and the Creator Economy

Trapital

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How Do Gift Subscriptions Really Help the Creators?

There's some gamification, but I could imagine that having a certain type of user that's used to being able to consume content for free and getting them to come on the platform. It's actually interesting because there's probably two dynamics and two types of audiences. And so it turns out people love music and they love creators. So we have that in our favor. That said, as they're pulling in their fans into the service new, especially kind of music fans who maybe are less interested in video games.

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