The Average YouTube Watch Time Is Like 10 Minutes

The average YouTube watch time is like, Robin, you know, it's like 45 minutes or something like the average YouTube session. But if your content is really good, people will stay and watch. People start building like a presentation, like an infotainment. And so maybe that first 30 seconds to a minute is the hook. Then it's like, okay, cool. I'm going to show you how to save $25,000 a year or a year if you buy a new Range Rover. It makes sense for us as advertisers to kind of or just just brands to do a little bit of that.