2min chapter

Marketing Against The Grain cover image

If You Can Adopt These Marketing Principles, Ai Can’t Hurt You

Marketing Against The Grain

CHAPTER

Introduction

Explore the enduring significance of fundamental marketing principles amidst the current focus on short-term tactics and experiments. Kim Flanagan, CMO at Zapier, introduces the chapter with examples from iconic marketers and emphasizes the value of these principles in building lasting brands.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode