Introduction

Interview with Kate Fairhurst - Cofounder of Growth Minds  

Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. She makes digital channels more profitable for her clients as the CoFounder of GrowthMinds. She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. Listen to her journey of growth and advancement in this ever-evolving industry.  

On the Menu:  

1. The state of brand storytelling in the early 2000s   

2. The fundamentals of growing a SaaS business   

3. Lessons learned from over half a decade of startup experience   

4. Why deliberate decision-making for startups is preferred to hasty testing and adaptation based on market response   

5. De-risking the journey to scale a business by focusing purely on value-driving activity   

6. Turning down clients to focus on productization