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The Economics of Dating Apps

Ones and Tooze

CHAPTER

Is There a Paradox at Work With Free Dating Apps?

Sally Kohn: It seems to me most of these apps, like there are so many of them these days and they're free to download. And then it got me wondering whether there's even a kind of paradox at work and how these work because isn't it their interest to keep you in short relationships? She says the idea that dating apps are about conveying you to the state of marriage bliss is really a kind of polite fiction.Kohn: Tinder has made $800 million per quarter in revenue but very high profit margins of about 25%. So it's bringing in about $200 millionper quarter in profits. But if that is not how sex functions in your social scene, then

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