4min chapter

Marketing Against The Grain cover image

Are You a Simplifier or a Complexifier? (The Power of a Great 2x2)

Marketing Against The Grain

CHAPTER

What Really Matters About Distribution Bets?

What matters is the potential upside and the time to realize upside. So you have a two by two slike two opposite things. And i think that's one of the two by twos you could use to categorize the investments you're making. Nterms: Ar how i think about two bout twos. I think about the things that truly matter, and then the opposite ends of the spectrum,. an those two thinks.

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