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Haven's Kitchen - Alison Cayne

Startup to Storefront

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How to Make Content That's Free

Food is going to be well on TikTok and Instagram actually. And it's really fun to offer content that you don't have to pay for, right? In what capacity does that mean? People are making it and sending it in? No, in the sense that there's a paywall for New York Times recipes. All of the traditional like places where you would go for food content have been a little sullied from my perspective.

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