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Episode 112: How to target and warm up B2B buyers with Zero Social Presence with Stapho Thienpont

Full-Funnel B2B Marketing Show

CHAPTER

How to Incentivize Word of Mouth Effects

You need to embed as fast as possible this customer search, right? Ask him these questions that we have discussed in the beginning, right? Why did they buy a product? What influenced the decision? Who was involved? How they were searching for your product? So basically what's there by learning, etc. channels they use. Next, you need to do an proactive tracking. I'm not saying that you need toDo this for all clients, right? But for tier one and tier two, that's really important. Look at the product adoption. So how often do they log in, right? How often do they use the product? Maybe there is, you needto help somebody.

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