Growth, i c and te positive. The cautionary tale in the churn chapter was blue apron. Blue apron was doing really well right an home delivery of meals,. And then they had massive churn. Winning back those customers became kond of priority one. But what happens when you've already left someone and gone to another service that has a similar offering? Very difficult to get them to come back.
This Startup Basics is all about growth & retention. Tiffani Bova from Salesforce joins to talk about how startups should measure customer health, the pitfalls of high churn, the best kind of growth, how to earn trust by saying "no" & more.