465: The State of Podcasting with Ex-Spotify Executive and Parcast Founder Max Cutler
The Foundr Podcast with Nathan Chan
How to Find Up and Coming Talent
It's about engagement for me. I think a lot of times, especially now with TikTok being viral and all these sort of things, it's about finding talent that has huge engagement within their community. Do they have any perspective? Are they not necessarily controversial, but are they willing to take a stand? That is very important. The second thing is, once you get in the room with talent, you have to imagine working with them for a long time. There's certain talent that'll motivate you and there's other talents that might not motivate you. You can pick on these trends pretty quickly. It's 100% around engagement and unique perspective. If they are phenomenal, let's have
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