4min chapter

The Bootstrapped Founder cover image

120: Fear-Setting

The Bootstrapped Founder

CHAPTER

What if It Doesn't Work?

Ferriss pacast: For many creators, the thought of t product and project or business not working out is debilitating. He says one thing that has reliably helped him getting out of this mental blockade was to practice a fear setting. "Once you define it and start reflecting on it, it starts losing its power," he says.

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