B2B Marketing with Dave Gerhardt cover image

#53: Building the career resource for content marketers with Superpath creator Jimmy Daly

B2B Marketing with Dave Gerhardt

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What's Next for Content Marketing?

The free Slack community is open to basically anybody as long as you don't want to come in and spam everybody, you can join. So the next thing we rolled out after that was a paid membership. It's like it's courses, it's exclusive content. We pair people up for one on one calls each month with like an agenda, like stuff to chat through. We do monthly office hours. Each of these lines of business is like its own story to tell,. Like there's a lot of things about that that have worked really well. And some that have been incredibly frustrating. But in general, like my whole hypothesis with super path is that rising tide lives all ships.

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