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S4 Ep2: Facebook Ads/Prime Energy Drink’s Brilliance/Honest Co.’s Insanity
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The Unspoken Rule of Uploading Creative in Facebook
Facebook won't separate how good that creative is from testing it against new and fresh creative. Some of these ad sets have spent 99% of the budget on one creative and like a couple dollars on the other. A lot of it is gut feeling or intuition based on how the ad platform reacts to what you do. None of this is documented, they'd never document any of these changes.
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