How to Charge for PPC

I think one of the biggest problems and that there'll be if people could solve it on two levels, it can solve a problem. If you're an agency and don't build in house, then you're getting the cost passed downstream from your vendor who you're taking the software from. So part of it is a punishment for success. We're not going to charge based on ad spend. I don't like that model. NoOne does. And again, that only is good because it upstreams from good keyword research, good algorithms written to quantifiably give you how good your ranking juices are. You need an algorithm and you need good data into a machine for the machine to give