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277 - Ask Me Anything with Chris Walker | Demand Gen Live S2 x76

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Is There a Metric Out There That Will Predict Pipe Line?

When you establish a marketing cadence that drives pipe line, then what you need to monitor is the activity. Am i making a linked inpost five times a week? Is that linked inpost strong and powerful? Do i record three pawed casts a week? Are we continuously getting better? Are we having the right guests on so the problem with activity metrics that most companies uses, the activities are not correlated with results. They're correlated with leading metrics, like leads or meetings or things like that. When you correlate activities against revenue and pipe line,then you can truly just operate the activities. I hold myself accountable to doing the activities that i know will drive the results that i drive.

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