E016: Ridge's CMO Connor Joins, Using Agencies, Launching Products, Monetising Your Audience & More
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The Importance of Brand Equity in E-Commerce
When you are associated with other brands that you consider to be You know aspirational brands that you think are doing a great job I think that can actually be accretive to your brain. So like if whatever if lululemon is like hey, we'd love to put inserts, you know in simple water And then it's like okay. Well, you know, they've got a lot of brand equity and even though it's an advertisement for them Some of that brand equity falls back on us in a good way. We want partners that we feel like If anything there's a positive brand because I just don't know maybe there's more money in this than I think.
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