Warby Parker co-founders came up with 2,000 different names for the brand. The name was inspired by Jack Kerouac and beat generation writers. Co-founder: "We had this sort of tie to literature because there was a link between vision"
Some aspects of your brand will be defined by what customers tell you; others, by what you tell them. In their stories of how they scaled Warby Parker from scrappy e-commerce site to comprehensive eyewear and eye care juggernaut, co-founder and co-CEOs Neil Blumenthal and Dave Gilboa give a master class in how to articulate crystal-clear brand values while also building and iterating based on fast customer feedback. Their lesson? Branding isn’t static. It’s a conversation.
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