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#230 Growth marketing with Sara Öhman

UX Podcast

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The Silo of Conversion Optimization in the Art Industry

Sara, coming more from the marketing side is indicating the same kind of thing from that silo. She's doing very similar jobs. And she uses the stereotypes for personas. We're doing very similar works. It's just slightly different labels that you're putting on this thing and different customers. Sara points out she works with marketers. Yeah. Which is exactly what we've been talking about. We constantly come across the silos.

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