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20min chapter
The blueprint to scaling to $100M | Neil Patel
Ahrefs Podcast
Navigating Personal Branding and Agency Dynamics
This chapter explores the shift from personal branding to an agency-centered marketing approach, emphasizing the credentials of team members over the founder's identity. It delves into the complexities of budgeting, content creation, and the importance of tailoring messages for different audiences, particularly junior marketers and executives. Additionally, the speakers reflect on the long-term value of networking and maintaining visibility within key organizations while balancing personal and agency branding efforts.
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