The New Coke Formula Is Scarcity

Romeo and juliet would have just been a fling had the montagues and the capulets not hated each other exactly and pressured them to stay away from each other. Shakespeare ars pitched them at 15 and 13 years old. That would have been puppy love without their parents. It's visa v scarcity. When coke pulled the old coke formula and sed with a new the one they couldn't get was the old coke. You want what you can't have.