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29min chapter
547 - The Fires, and Good Energy (Encore)
Scriptnotes Podcast
Storytelling for Climate Action
This chapter explores the vital role of storytelling in addressing climate change, featuring a discussion with climate communication expert Anna Jane Joyner. The speakers unveil a playbook designed to help writers integrate climate narratives into media, emphasizing emotional responses and diverse narratives to inspire public engagement. They also highlight the disconnect between public concern about climate issues and everyday conversations, advocating for media to normalize climate discussions through relatable characters and stories.
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