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459: Creating a Progressive Niche with Todd Walker

Business of Architecture Podcast

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The Importance of Transparency in Project Management

I think it's this idea that, you know, you win some and you lose some. It's really important because you can sell a project short by just focusing on the amount of time that you have to be profitable or not being profitable. I wish in the next 10 years we as a profession thought about how do we deal with fees that are more equitable for clients and for us? You don't know all the issues that might come out of that. And that's one that I think architecture has been talking about a long time. That needs to really be discussed more in our profession.

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