EP 309 - Ammunition Founder on Creating a Culture of Great Design
Product Talk
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The Rise and Fall of Beats
There was no high-performance audio brand. Dre saw that opportunity and really also saw that he felt that the way he understood how to market something into culture would be really powerful. The first product with them took about two years largely because there was a lot of shifts in decision-making they didn't really understand the design process. "It's just been a one of those you know brand stories it's really amazing that went from nothing to being such a powerful thing"
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